EOC week 9

   Eden never felt so good.

 

Eden never felt so good.

 

Eden never felt so good

 

Eden never felt so good.

 

Eden never felt so good

 

Eden never felt so good

 

Eden never felt so good.

Eden never felt so good.

Eden never felt so good

Eden never felt so good.

Eden never felt so good.

Eden never felt so good.

Eden never felt so good.

Eden never felt so good.

Eden never felt so good

 

Final Project #2

My competition would be a big name brand like Tresseme. I noticed they offer things like no wash shampoo and different gels and mousses. They have expanded their lines to different hair types and colors. I feel like my campaign would be bigger because they use words like fresh and clean like my approach, my product will give the customer an image of what your hair will smell and feel like. Their magazine ads only contain a girl with beautiful hair and text of the same font. My product is giving something different and unseen probably in a long time. The way they draw customers however is their big name and the use of so many people recommending it. Most salons use their products and it has certain chemicals that make people believe that their hair can be just like the models in the campaign. The facilities they have would be an testing team to see what chemicals and natural ingredients go good together. They also have certain celebrities who have endorsed their products. I believe that they also have an research team who goes out and explores if the shea and avocado would fit their brand. Just using those ingredients as an example because they calim in their ads to use all natural ingredients and no more sulfate so you hair doesn’t dry out or suffer from damage. The challenges they are facing are when salon brands are now becoming something people can purchase. For example Nexxus and   L'Oreal. I think the main challenge is keeping the name up and proving they are a true professional brand. There isn’t a way they seem t be improving but lowering their pirces on their hair care product lines and making sure they draw in consumer with their newer lines and products.

Vo5 shampoo, Eden never felt so good

My sales pitch would be for the Vo5 shampoo and reinventing the brand to a whole new level. The idea and concept would be to say how fresh your hair will feel after using this brand. The way of doing so would be an advertisement of a beautiful girl or woman with extraordinary hair walking through a forest.  The whole thought behind it is saying someone with gorgeous hair uses this brand and it gives them that hair strength and shine while staying fresh like the rain forest rain. When you think of nature you think of fresh air and the scents it gives off. The forest would be filled with different trees and images that make it seem like a secret garden. When this idea popped into my head I thought of the bible story of Adam and eve and the Garden of Eden. What better story line then that? A young gorgeous woman who portrays the character of eve? That wouldn't go wrong if done right. I will ask the assistance of a graphic design student to help me create the image of a mysterious garden or maybe a rain forest  I want it to look as realistic as possible so maybe little creatures as well. I have many different images of the girl and her positioning.  She could be sitting on a rock stroking her hair, walking and looking over her shoulder, laying on the ground with her hair flowing, rain pouring over her and she’s catching it, in the bushes and hiding, or so much more possibilities. I have found a model as well who will showcase that gorgeous sensuality about her and her hair will show shine and strength and fresh cleanliness to it. I hope all goes well but I am definitely  sure about this.

EOC week 6

Each of these commercials is from the Allen Sherman song showing vintage products and advertisements at its best.  The first commercial is displaying Green Giant and how it is much better than any other canned vegetable brand because of their new vacuum sealed cans. Which will make your corn taste just like a fresh Christmas dinner. Then the commercial talks about the whole cut of their green beans which will give you more and healthier taste. The whole advertisement is done in cartoon probably to attract children to whole idea of eating their vegetables.

The next commercial being shown is for  the Pycopay tooth brush and how advanced it is them any other tooth brush on the market. This ad claims that this tooth brush was used from the astronauts while being on the moon. You can see that this ad is trying to give off an image that once you use this tooth brush it will be one of the best  choices for your mouth. Just like some of the tooth brush ads today like the whole battery powered of the bristles being  better for your mouth. This is basically the same like the ads we have today. It displays why this toothe brush is better for your mouth then any other.

The last ad we have is displaying the dish detergent with dermasil to keep your hands moisturized soft and beautiful. The woman says her husband needs soft hands because of him being a pianist but now she can too when she washes dishes.  This is kind of like the soaps we have now. They’ll make your hands soft while getting daily household chores done. The commercial is clever as well for displaying a woman saying she washes the dishes because we all know men didn’t do the house work in those days.

EOC 4

Woman’s role in advertisement was to promote sex appeal and to bring that fantasy image to the product. Just like the way it is today. However that was their only role besides being advertising secretaries or assistants. The way it was back then was woman should be seen and not heard. This is what woman fought for in the revolution for woman rights. This showed men that we can be just more than a pin up girl or a piece of meat.

The different ways that woman fought for their rights through this was protesting and developing feminist who knew the potential that all woman had. The ideal woman was one who sat at home, cooked, clean, and was a mother. That was the image that every woman was thrown into her mind and it was supposed to be the highest achievement a woman could ask for. The men did not of course budge when the woman protested but through it all they still fought for their rights and became powerful in the end.

Women were also the main targets for advertising because the commercials were directed towards them the housewives were the ones who did the cleaning and cooking. So when you see commercials it was all about laundry detergent or what new food item that came out. The different things that were supposed to be the woman’s job. As head of the household  the woman seen a image they had to uphold and have the nicest and finest items for their family. This is exactly why these ads were for them.

Woman has come a long way since then however. Now you can see woman can be the main ones creating and head of ad agencies. However there are still some ads directed towards woman because we will always be the head of a household.

eoc week 3

The problem with this ad is that it's stating that you can do anything when you smoke cigarettes and you should try out all the brands of cigarettes and see how it compares to this brand. The factors would be a sophisticated and young woman smoking a cigarette. This is advertising that this cigarette will give you no after affects and it will make you feel better after smoking it. The one unethical comment made shown is quoting "don't test one brand alone. compare them all." That comment alone shows that they are trying to convince the smoker that smoking all of these and then trying their brand will make them better. This ad is clearly unethical and shows signs of misleading health concerns.



week 2 eoc

 

 

 

Here is an example of some unethical ads that show maybe that their concepts were not thought up very well. The first one can show PETA taking extreme measure to get people to go vegetarian. This ad can insult meat eaters by calling the overweight and resembling whales. The ad is clearly suggesting that being a vegetarian can help you be skinny and look attractive. Which is not always the case. The second ad is for Calvin Klein jeans and this ad shows sexuality to an extreme level. this ad does not look like for jeans rather then an adult movie. Maybe they were saying these jeans will make woman crave you? it's however a little over  provocative. The last one can show a ad for Absolute Vodka. This one clearly needs to be thought over because of the intensity that it brings. This says to me that drinking this will probably be the last thing you do before you die. Which can actually turn away customers to this drink, rather then bring it in. These are my examples of unethical ads.