The ad for the Volkswagen Lemon was printed in 1960 by the
ad company Doyle Dane Bernbach located in New York. In the ad it can clearly state
the various tests the beetle went through before becoming efficient for anyone
to use. As quoted from the San Jose Business Journal “Competing automakers were
building ever bigger cars for growing families with baby boomer children. The
Beetle, on the other hand, was tiny and, well, ugly.” The advertising company Doyle
Dane Bernbach used this and made it sound as if they will inspect it from head
to toe before they allow you to purchase it. The ad continues on about the many
employees there are inspecting the car to make sure you are safe and riding
around in the best built automobile. The count exactly is 3,389 men inspecting
your car. This was to ensure that Volkswagen cared about the safety of its
customers. However the fact being that this was a German automobile and was
produced 15 years later after World War 2. The ad company tried the best to
show that this car was nothing but safe, efficient, and well examined by many
of the test done before its approval. Then the next test it explains done to
the car is the car test stand which allows it to show that this car will be
long lasting and able to stand strong. The last thing it says in this as is we
pluck lemons; you get plums. This can mean we take out the wrongs so you can receive
the goods. The ad is just an image of the Volkswagen beetle with the word Lemon
underneath in bold. Which was very eye catching to the viewer? In the 1960’s
they say this ad has been revolutionary and set the standards for advertising.
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