Woman’s role in advertisement was to promote sex appeal and
to bring that fantasy image to the product. Just like the way it is today. However
that was their only role besides being advertising secretaries or assistants. The
way it was back then was woman should be seen and not heard. This is what woman
fought for in the revolution for woman rights. This showed men that we can be
just more than a pin up girl or a piece of meat.
The different ways that woman fought for their rights
through this was protesting and developing feminist who knew the potential that
all woman had. The ideal woman was one who sat at home, cooked, clean, and was
a mother. That was the image that every woman was thrown into her mind and it
was supposed to be the highest achievement a woman could ask for. The men did
not of course budge when the woman protested but through it all they still
fought for their rights and became powerful in the end.
Women were also the main targets for advertising because the
commercials were directed towards them the housewives were the ones who did the
cleaning and cooking. So when you see commercials it was all about laundry
detergent or what new food item that came out. The different things that were
supposed to be the woman’s job. As head of the household the woman seen a image they had to uphold and
have the nicest and finest items for their family. This is exactly why these
ads were for them.
Woman has come a long way since then however. Now you can
see woman can be the main ones creating and head of ad agencies. However there
are still some ads directed towards woman because we will always be the head of
a household.
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