The problem with this ad is that it's stating that you can do anything when you smoke cigarettes and you should try out all the brands of cigarettes and see how it compares to this brand. The factors would be a sophisticated and young woman smoking a cigarette. This is advertising that this cigarette will give you no after affects and it will make you feel better after smoking it. The one unethical comment made shown is quoting "don't test one brand alone. compare them all." That comment alone shows that they are trying to convince the smoker that smoking all of these and then trying their brand will make them better. This ad is clearly unethical and shows signs of misleading health concerns.
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